Since we were by car manufacturers in the previous posting we would carry on with the topic. The video below was send to me by a friend of mine who lives in Kiev (Ukraine) and showcases a stunt made with LADA - a car that once was the prime example of Russian engineering. Despite not being a cutting-edge-technology any more the car has achieved a cult status...
Monday 29 June 2009
Friday 5 June 2009
Applied Marketing
Found that on forum here and decided to share that masterpiece of aggressive marketing with the rest of the world.
All started in 2007 with BMW posting this add in the press
Audi didn't want to be a long time coming and replied swiftly with this add
The whole war would probably go to a natural end with the last add from Audi but there were some other copycats and freeloaders who wanted to ride the advertisement wave. Below are examples from Subaru
and VDub
It would have gone probably for ever like this if there wouldn't have been this add from Bentley. It was senseless to post anything else after that statement :-)
Actually after having taught at the business school I would advocate including this example into the material for business students - funny, beneficial and will definitely get caught in the student's head.
All started in 2007 with BMW posting this add in the press
Audi didn't want to be a long time coming and replied swiftly with this add
The whole war would probably go to a natural end with the last add from Audi but there were some other copycats and freeloaders who wanted to ride the advertisement wave. Below are examples from Subaru
and VDub
It would have gone probably for ever like this if there wouldn't have been this add from Bentley. It was senseless to post anything else after that statement :-)
Actually after having taught at the business school I would advocate including this example into the material for business students - funny, beneficial and will definitely get caught in the student's head.
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